BizSugar.com › Social Media › 50 Ways to Measure Success in Social Media

Measuring the effectiveness of social media campaigns has been quite a hot topic over the last few years. One of the biggest objections business leaders make about the medium is the difficulty to measure success. Is that really the case?

Using analytics and other measurements, we can get a solid idea of what social media is (or isn’t) doing for our brand. What you choose to measure is up to you, but should always reflect an analysis of your main business objective(s). Here are 50 for you to start thinking about: