BizSugar.com › Social Media › 6 Data-Driven Best Practices To Help Brands Optimize Their Content For Engagement - infographic

For many advertisers on Twitter, driving engagement with branded content is a key success metric, but what makes a Tweet engaging? In order to find out what features impact a Promoted Tweets performance, Twitter analyzed more than 80,000 Tweets, across 35,000 paid campaigns and 18 different advertiser verticals.