BizSugar.com › Social Media › 7 Tips for Effective Marketing on Social Media for Your Small Business

Social media marketing can be an extremely effective tool for small businesses because it provides you with the opportunity to expand your marketing reach to a global audience. Many people are now using social media for much more than communicating with family and friends; they are using it as a barometer for evaluating consumer decisions, collecting data, comparing options, and making purchases. Here are seven tips to help you make your social media marketing strategies more effective and successful.