BizSugar.com › Social Media › A Look at Facebook PPC Ads

Given the recent Facebook IPO, there has been a lot of talk about its revenue model and the advertising platform that it offers. Recently GM has pulled its Facebook advertising, claiming that it is ineffective. Turns out the timing of the announcement wasn’t a coincidence and that GM and Facebook had a falling out because GM wanted to run “bigger, higher-impact ads” and the social media giant told them “No”.