BizSugar.com › Social Media › Advertising vs. Blogs for Your Small to Medium Sized Business

What's the difference between advertising and blogs? Basically, it's the difference between sending a message and building a fan base. Here's a very simple breakdown. Who are you talking to? With traditional advertising (newspapers, radio, television) you will spend a huge amount so that perhaps 90 percent of the audience can ignore you. With blogs, you spend substantially less to talk to those most interested in your product or service.