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Brands on the Social Web: Creating Mind Share Through Social Media

Posted by williswee under Social Media
From http://www.penn-olson.com 5490 days ago

These brands continue to survive not because of their 'share of market' but for being first in the mind of consumers.

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Written by ShawnHessinger
5491 days ago

A great post with some great points. Not only do these brands define the very idea of niche marketing and how niches can be expanded but it pretty well shows why focusing too much on that first product placement is a waste of time. All great ideas develop organically and few are realized all at once no matter what those who had them say later.

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