Brian Pember, Director of Customer Communications for UPS, shares how the company uses LinkedIn to narrowcast messages to targeted audiences, rather than broadcast to people who haven’t shown interest in a particular subject.

Who Voted for this Story





Comments


Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!