Content Marketing Lessons Learned From the Ice Bucket Challenge

Posted by Kimberly721 under Social Media
From http://kimberlycrossland.com 3741 days ago
Made Hot by: sundaydriver on August 26, 2014 9:59 am

Nominations are in and you’re up next! Your Facebook friend chose you to complete the ALS Ice Bucket Challenge. Now, you have 24 hours to dump ice-cold water over your head, donate to the ALS association, or BOTH. It’s a phenomenon hitting social media. Everyone from celebrities and former presidents to bloggers and children has participated. Have you?

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Written by lyceum
3736 days ago

Kimberly: Thanks for your input! We have to talk about the future chile pepper challenge! What is your favorite chile pepper in Arizona?

Here is my milestone goal on my Patreon page:

Eating Carolina Reaper Chile Pepper

$150 per month

I will get a piece of Carolina Reaper chile pepper or some other hot chile pepper and create a "hilarious" video, similar to "eating ghost chile pepper" and "eating hot lemon chile pepper".

http://www.patreon.com/lyceum

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Written by lyceum
3736 days ago

Kimberly: When do you think the ice bucket challenge will jump the shark?

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Written by Kimberly721
3736 days ago

I think it's already on the downward spiral but we still have a few more months of watching ice get dumped over people's heads. That is unless another social media craze takes off before then... like your chile pepper challenge! I live in Arizona so I think I could rock that one. ;-)

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Written by lyceum
3736 days ago

And with that said, you could learn plenty of good things from the marketing of this noble cause! I am thinking of doing a "chile pepper challenge" at some point in time...

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Written by 27will
3741 days ago

I was waiting to see someone write about this from a marketing perspective. No matter what you think about the challenge, it has been massively successful. Not taking the opportunity to learn lessons from it would be a waste.

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Written by Kimberly721
3736 days ago

Agreed! It's been impressive to watch its growing success - and hear what the naysayers have to say too. Glad you enjoyed it!

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