BizSugar.com › Social Media › Effects Of Social Media On The Motion Picture Industry

Social media has had an outsized impact on the motion picture industry. With social media, studios are able to build a certain buzz around their movies that was not possible in the years before its adoption. Social media can be a double-edged sword, however. If an unflattering clip is shared virally on social media, it can be seriously damaging to the future of the film.