BizSugar.com › Social Media › Eight Rules For Corporate Social Media - Intelligence - News & Reviews - Baseline.com

Once feared by corporations, social media sites like Facebook and Twitter now are integral to branding and public relations. The paranoid approach was unsustainable; as the saying goes, you need to fish where the fish are, and customers cluster on these popular platforms. But doing something and doing it right are different things. In a recent book, Reputation Rules: Strategies...