BizSugar.com › Social Media › Engaging Your Audience…One Individual At A Time

In my experience, whenever people talk about reaching audiences with social media, inevitably the conversation revolves around B2C marketing. B2B organizations have been slower to embrace the growing power of social media. So one of the points I stressed during our panel is that the distinction between B2C and B2B tactics is narrowing considerably. Given the convergence of our business and personal lives – complements of social media – we are fast approaching the nirvana of 1:1 marketing. B2B and B2C are converging into a new paradigm of targeting each and every consumer/customer directly in a targeted way – and a new customer engagement model is emerging: Business-to-Individual (B2I).