BizSugar.com › Social Media › Fells Point misses the boat when it comes to Twitter

Use Twitter as a listening mechanism - not just for broadcasting. There are several ways in which you can search tweets for keywords and services that will even notify you when these words are mentioned so that you don't have to continuously be logged in to Twitter manually conducting searches. Because social media is a relationship building tool, it stands to be most effective when you put yourself in the shoes of the consumer. The magic of using Twitter is the ability to introduce your products and services to someone at the very moment they express a need or a want that your business can satisfy.