By Erica Bell
While the first to say “Content is King” may have been the founder of Microsoft, a la Bill Gates, there’s an important piece of that monarchy analogy. Relevance is a must, but some are forgetting the importance of relevance when creating offers, ads and promotions. Content may be king, but relevance is queen and she’s been too forgotten by today’s marketers.
Get Real With Relevance: Creating Content Isn’t Enough
Posted by Sian Phillips under Social MediaFrom http://tweakyourbiz.com 3911 days ago
Made Hot by: deanuk on September 1, 2013 4:41 pm
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