As I tried to reassure people that social media is merely a set of tools that allowed people to communicate, much like pen & paper & e-mail, one analogy used for social media that particularly struck me was that of the old corner shop.
Global Corner Shop


From http://bloggertone.com 4754 days ago
Made Hot by: LymeLightWebs on May 27, 2010 6:14 am
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Comments
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It's great to see this piece on the "Hot-Topics" page! It really is an exceptional piece! The more I read it the more I'm seeing the outstanding value of what you have written. There is a generational gap. We youngsters tend to think that it's all about youth, and sometimes it's easy to forget that there is a huge market out there for the older crowd. By bridging the generational gap as you state, we can have a much broader appeal to include the older demographic. The mentality of the corner store is an excellent way to achieve that. It is a trusted, honored and iconic part of our lives and our history and by developing the attributes which it stands for, we can better ourselves and our businesses.
Yoni
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The corner store is a great example which most people can relate to easily and understand.
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