Addressing the much-talked-about issue of the declining of Facebook reach, Guy Kawasaki offers his epic advice to Mark Zuckerberg.





Comments


Written by ivanpw
2092 days ago

Adrian,

There's a better option, though - FB unpublished post (dark post) but, again, it's paid advert.

So, I agree with those who suggest that FB is not the right place for non-marketers. Indeed, FB is THE place for paid advertising :)



Written by ivanpw
2089 days ago

Martin,

Obviously not :) But unfortunately, FB is too crowded with updates, and only the "best" updates will be displayed in the stream. Not only that, personal updates now compete with business updates; I don't know how FB's algorithm works, but it's becoming more like Google: Quality updates get displayed better.

That's why I no longer use FB for personal purpose :) I've looked to Ello.co and Tsu.co, but my friends are not there (not yet!)

So, FB - be careful... you could lose users and if you did, you have nothing to sell to.



Written by lyceum
2090 days ago

So, do you think regular uses would start paying for dark posts in order to reach their friends with important updates?



Written by adrianjock
2093 days ago

Good one. Facebook is nothing without users. The problem is that while I'm sure FB knows it, most of the users aren't aware of their power. So FB still can do whatever they want. I'm sick of their lies "The post x is performing better than 90% of other posts on that Page. Promote it to get even better results" The reality and THEIR data show that the posts have a reach lower and lower.



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