BizSugar.com › Social Media › How important is Goodwill in a Business?

The economy is slowly coming out of the slump and every business, irrespective of its size, experienced a downturn. One of the reasons many businesses survived the economic uncertainty is because of their longstanding goodwill. So what is “Goodwill” all about? It is an intangible asset for any business because it exhibits the value of the business and what it stands for; such as good employees, client relationships, brand name and its community work.