How important is Goodwill in a Business?

How important is Goodwill in a Business?  - http://runapptivo.apptivo.com Avatar Posted by ramkumarapp under Social Media
From http://runapptivo.apptivo.com 3916 days ago
Made Hot by: titanofindustry on March 16, 2012 4:15 am
The economy is slowly coming out of the slump and every business, irrespective of its size, experienced a downturn. One of the reasons many businesses survived the economic uncertainty is because of their longstanding goodwill. So what is “Goodwill” all about? It is an intangible asset for any business because it exhibits the value of the business and what it stands for; such as good employees, client relationships, brand name and its community work.





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