BizSugar.com › Social Media › How Much Do Small Businesses Spend on Facebook Marketing? Not That Much

Millions of small businesses are using Facebook but only half are spending any marketing dollars there.
New data from Alignable shows that half of the small businesses it surveyed — among more than 1,200 of its users — spent $0 last quarter on their Facebook marketing efforts.
Rather than spend money, small businesses are more inclined to use Facebook’s free organic marketing tools to promote their companies and brands.