How much is a Facebook fan worth? $3? $10? $1,000?
Don’t feel bad if you have no idea. Pinning a value to a brand’s Facebook following is as elusive as uncovering the true value of Facebook itself.
That hasn’t stopped some from trying, though. Social media software publisher Vitrue ran some numbers. According to their research, if a brand had one million “likes”, posted twice a day and applied a conservative CPM estimate of $5, then an individual fan was worth $3.60 per year. Research firm, Hotspex, issued a study that estimated an earned media value of $6.79.
How Much Is Your Facebook Stardom Worth?
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From http://www.b2cmarketinginsider.com 4965 days ago
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4965 days ago
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