How The Millennials are the New Boomers

Posted by jennherman31 under Social Media
From http://jennstrends.wordpress.com 4011 days ago

The baby boomers are being replaced. I’m not saying advertising shouldn’t still target this demographic, but it’s time to start thinking about the future. The millennial generation is the largest generation of all time. They are larger and more influential than the boomer generation ever was.

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Comments

Written by HeatherStone
4005 days ago

Hi Jenn,

It's time for marketers and entrepreneurs especially to stop worrying about how they don't like the Millennials and start creating products, messages and services that speak to this group. That doesn't mean ignoring other groups of consumers, of course. But the market represented by the Millennials is huge and those who ignore it to so at their own peril.

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