BizSugar.com › Social Media › How To Be A Successful Social Media Manager

Social media is a complex mix of communication. It’s lots of different people with differences in personality, emotions, generations, needs, expectations, careers, backgrounds, and cultures. When you talk on social media, you’re not talking one kind of person. You’re talking to a complex audience. A social media manager needs to know how to do more than just login to a network. They have to have real skills. Skill One: People Social media is less digital than it is analog. It’s made of people, and that means a social media manager has to have people skills. Just about anyone can learn to use [...]