BizSugar.com › Social Media › How Women Interact With Brands On Social Media

Small business owners know the power of personal connections. And connecting online via social media has never been easier or a better way to market to potential customers. With more than 78% of people with a social media profile in the US alone, now is the time to reach your audience via various social networking platforms. If women are an important part of your target market, it’s time to pay attention to where they are spending their time online. In a recent study, 9 out of 10 women interact with brands via social media. These demographics may give you a peek into how your small business can reach women on various platforms.