BizSugar.com › Social Media › Incorporating Calls to Action in Brand Facebook Cover Images

An interesting little secret was revealed this week. When no one was watching, the team at Facebook quietly changed the social network’s guidelines concerning page cover photos. Instead of listing unacceptable forms of language or statements within cover photos, the guidelines now only state that the photos should have no more than 20% text (keeping consistent with the text rules for other imagery). Although that opens up a new world of advertising for brand marketers, it should be approached with strategy, caution and a lot of thought.