BizSugar.com › Social Media › Is Social Marketing Overrated?

The age of new media is here. The latest buzz in marketing focuses on social media, internet promotions, FourSquare coupons, and Augmented Reality web cam scanners. These are all incredible advances in technology and great ways to connect to your consumers via the internet. It is essential for any business to stay current and involved with new media trends and technology. However, classic marketing efforts like cold calls and direct mail could be what will set your business apart from the crowded online communities.