The results of a study released in January of 2012 by the Australian think tank Ehrenberg-Bass Institute say that less than 1 percent of the people who “like” a brand actually engage with it. When it comes down to it, the level of engagement is much more important than the number of likes you have.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!