Kenneth Cole's Attempt at Brand Suicide | Small business news; tips; networking | BizSugar

Submit an Article

5

Kenneth Cole's Attempt at Brand Suicide

Posted by mmangen under Social Media
From http://www.v3im.com 5038 days ago

Kenneth Cole's poorly thought-out use of the civil unrest in Egypt to promote their new spring collection via social media brings a PR crisis to their door.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by sherisaid
5037 days ago

Makes you wonder what marketing genius thought of this horrifying idea...and what exec approved it?

- 0 +

Log in to comment or register here.

Subscribe

Latest Comments

“I agree!...”

“It does take a little time to get used to!...”

“Hi, Martin! Kristianstad. And you? Have a great day! /Peter....”

“Nice article....”

“Tone is so important....”

Share your small business tips with the community!

Share your small business tips with the community!

Share your small business tips with the community!

Share your small business tips with the community!