BizSugar.com › Social Media › MBA in Social Media

Undeniably, social media has become a corner stone of nearly all industries, particularly the marketing sector. It is an efficient means to reach a vast area of target markets and particularly engages consumers in a way that fosters the development of long-term customer loyalty. The fact that people are inherently social-beings in turn makes social media's ability to integrate individuals into a company's promotional campaign or product development an ideal marketing technique. The growing popularity of social media in the business world makes it no surprise a recent study shows that top Business schools across the U.S. have recently begun utilising online media sites. They include utilising Twitter, Facebook and YouTube in their MBA admissions offices as well as update the world on their recent achievements in order to keep the school new, relevant and cutting edge.