BizSugar.com › Social Media › Nailing your Brand Voice on Social Media

Conveying a tone the best represents your brand is crucial – not just in your marketing collateral, but also across social media. If your brand is cute and quirky, your SM voice on will likely be upbeat and conversational. If your brand is high end and exclusive, your tone will likely be quite different. While sweet and charming will work for some, a more direct approach will work for others. ‘OMG’s and ‘LOL’s might be a perfect fit for one brand, but could seem out of place, or disingenuous, for another.

Figuring out your brand voice for social media can be a challenge if you’re just starting out, but that doesn’t mean you should let analysis paralysis stop you from rocking it on Facebook, Twitter or Instagram. Here’s a quick-fire guide to discovering your SM voice.