Conveying a tone the best represents your brand is crucial – not just in your marketing collateral, but also across social media. If your brand is cute and quirky, your SM voice on will likely be upbeat and conversational. If your brand is high end and exclusive, your tone will likely be quite different. While sweet and charming will work for some, a more direct approach will work for others. ‘OMG’s and ‘LOL’s might be a perfect fit for one brand, but could seem out of place, or disingenuous, for another.
Figuring out your brand voice for social media can be a challenge if you’re just starting out, but that doesn’t mean you should let analysis paralysis stop you from rocking it on Facebook, Twitter or Instagram. Here’s a quick-fire guide to discovering your SM voice.
Nailing your Brand Voice on Social Media
Posted by bigmoneyweb under Social MediaFrom http://binkd.com 3847 days ago
Made Hot by: thecorneroffice on October 22, 2013 10:00 pm
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“Rachel: Great to hear! Thanks for your kind words! :)
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Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
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3844 days ago
with who I am in my videos, posts, and social media. But who would have thought how hard it can be??
3847 days ago
3847 days ago