People Friend People (Not Logos)

Posted by therisetothetop under Social Media
From http://blog.therisetothetop.com 5113 days ago
Made Hot by: HomeBusinessMedia on November 9, 2010 8:21 pm

A discussion on why it's better to use names, faces, and individual personalities on social media, versus just logos and brand identification.

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Comments

Written by m4bmarketing
5112 days ago

It must be remembered that the logo is only part of the brand identity and people who want to associate do so because of all aspects. It is a little dangerous to make sweeping statements as they can't by the very nature of being general apply to all brands and customers.

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Written by globalcopywrite
5112 days ago

I totally agree about the importance of relationships and the power held by small businesses to form them. Personally, I always feel like the logo is a mask. It deters me from dealing with them. That's probably not entirely fair but it sort of freaks me out a little.

Cheers,

Sarah

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