BizSugar.com › Social Media › Refine Your Facebook Strategy with Page Insights

As hotels begin realizing the importance of online marketing, they are also starting to see how social media fits into the big picture. Not only does social media create a community around your hotel’s brand, act as a customer service outlet, provide a place to showcase your property and its accomplishments, among many other aspects, but it also can have an impact on where your property shows up on Google. 75% of web browsers never click past the first page of search results, so in order to increase direct bookings, it is imperative that hotels appear as high as possible on Google. Social media marketing will only help this process...