Published in the Journal of Marketing, this study sheds light on the importance of strong engagement in social media marketing campaigns.
Researchers combed through data from several large retailers, all of whom had multiple locations within the United States. For the study, researchers specifically looked at customer engagement data on the retailers’ social media pages, cross-referencing it to retailers’ in-store purchases.
So, what did they discover?
Social Media Engagement Linked to Consumer Spending
Posted by Pixel_pro under Social MediaFrom https://www.pixelproductionsinc.com 2708 days ago
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