We all know the basic buzz words of social media, “Twitter Marketing, Facebook Strategy, Community Building”. The problem with these terms are they allude to an idea that once you build a strategy for these platforms, you'll be able to fully leverage social media. As much as people may disagree with me; I believe that before a company can fully use social media, there needs to be a cultural shift.
Social Media is a Culture, Not Just a Strategy
Posted by McLaughlin under Social MediaFrom http://leftthebox.com 5561 days ago
Made Hot by: heatherwills on August 17, 2009 1:13 pm
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5561 days ago
5561 days ago