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Another gem from MC Hammer is that perception is oftentimes more important than reality. Francine from Stealthmode puts it best when she says, “Tweeting that you are getting drunk changes the perception of who you are [and could] take away the value of an endorsement.” Even though you want to seem authentic , you do have to be mindful of the persona you project. If your last four tweets are negative and you've posted a few negative notes and links on Facebook and MySpace, you might come across as a sourpuss.