BizSugar.com › Social Media › Social Media: To Outsource or Not to Outsource

Social media, in some form or another, is here to stay. Business owners that continue to believe that it’s just a fad or that they can’t benefit from it are clearly misinformed. Millions of people use social media every day. Chances are at least a small percentage of those millions of users are members of your target audience. The right social media strategy can not only improve brand visibility and recognition, but it can also have SEO benefits. “Social signals” are now ranking factors in Google and Bing search results and as we all know, a search engine ranking can really make or break a business.