Social selling: will this ecommerce trend mean retailers can ditch their websites?

Posted by jonnyross under Social Media
From https://www.jonnyross.com 3460 days ago

Social selling is an approach to internet retail (currently dubbed a “hot new trend”) that allows retailers to capitalise on social media interest in their products and offer more immediate conversion mechanisms. More broadly speaking, social selling is a new approach to online selling that prioritises the building of relationships through the selling process.

But how does social selling work, and how is this new method different to existing ecommerce sales campaigns through social media?

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Comments

Written by jonnyross
3457 days ago

Hi Heather,

Thank you for your kind words.

I think that social selling will have to be part of the whole ecommerce/store offering but I definitely believe it will become yet another channel not to miss out on!

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Written by HeatherStone
3460 days ago

Hi Jonny,

Great post. Your take. Is social selling going to become an ecommerce norm or just another passing trend destined to make up only a small part of the overall online selling equation?

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