BizSugar.com › Social Media › Starbucks Engages Through the Web

Starbucks is not only number one in coffee but has also come in first as the most engaging brand on the web. Whether through Facebook or Twitter, social media savvy folks like you would probably have stumbled across Starbucks' profile.

So how did our coffee giant brew its way up to glory?

Whatever Starbucks has done to its successful offline branding, it is doing the same online. Its image, association and messages are consistent with its sincerity and willingness to connect with consumers.

So exactly how did they do it? I am more than excited to show you how.