Starbucks is not only number one in coffee but has also come in first as the most engaging brand on the web. Whether through Facebook or Twitter, social media savvy folks like you would probably have stumbled across Starbucks' profile.

So how did our coffee giant brew its way up to glory?

Whatever Starbucks has done to its successful offline branding, it is doing the same online. Its image, association and messages are consistent with its sincerity and willingness to connect with consumers.

So exactly how did they do it? I am more than excited to show you how.

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Written by lyceum
4048 days ago

Great initiative with MyStarbucksIdea. I wonder when they will enter the Swedish market...



Written by ShawnHessinger
4050 days ago

Certainly a savvy use of social media and crowd sourcing. In many ways it's the bare minimum brands should be doing today to participate online.



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