Which is more important in social media, strategy or tactics? That's the question asked this week by TopRank's Online Marketing Blog in great posts here and here. They asked the question to several marketing and web professionals, and the consensus is that strategy must come first.
Why, then, do so many companies try to grow their online presence before they have a clear strategy?
Strategy or Tactics?
Posted by
pathenry123 under Social Media
From http://smallbusinesscommunity.blogspot.com 5118 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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