BizSugar.com › Social Media › \"Taking Your Brand From the Bench to the Playing Field\" on Social Media

Perhaps I am just a cynic, but whenever I see a word such as “Fundamentals” in the title of a book, I immediate start to wonder if I am about to review a simplistic rehash of all that has been written before.
Happily, “Taking Your Brand from the Bench to the Playing Field: Social Media Fundamentals for Business,” by Tracy Sestili (@tracysestili), is no such book. Rather, it is a well structured book containing invaluable information that anyone wanting to use social media for promotional purposes will be glad to have at hand, and to continue to use as a reference.