Perhaps I am just a cynic, but whenever I see a word such as “Fundamentals” in the title of a book, I immediate start to wonder if I am about to review a simplistic rehash of all that has been written before.
Happily, “Taking Your Brand from the Bench to the Playing Field: Social Media Fundamentals for Business,” by Tracy Sestili (@tracysestili), is no such book. Rather, it is a well structured book containing invaluable information that anyone wanting to use social media for promotional purposes will be glad to have at hand, and to continue to use as a reference.
"Taking Your Brand From the Bench to the Playing Field" on Social Media
Posted by lyceum under Social MediaFrom http://smallbiztrends.com 3268 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
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Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
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