BizSugar.com › Social Media › The Biggest Mistake Marketers Make in Regards to Social Media

With millions of individuals using social media everyday to create/share content and participate in real-time conversations it’s no wonder why marketers are drawn to social media. However, there is something about social media that causes marketers to ignore the basic marketing principles that they learned in school and throughout their career. Marketing is marketing regardless of the channel and it requires you go through all of the proper steps to increase your chances for success.