So what are the biggest mistakes Companies make using social media? Here is my not so sweet sixteen...





Comments


Written by angshaf
4180 days ago

Great list and so true. I don't think many business realize the time and effort it take to do good social media. thanks for the info.



Written by m4bmarketing
4191 days ago

Good list greg, especially number 4, the holy grail. it is often a trap for many and only after time when they are not getting the results they desire do they realise perhaps there are other options to consider.

Susan



Written by careerscoach
4190 days ago

Thanks for the comment Susan.



Written by FrederiqueMurphy
4191 days ago

Greg, this is an EXCELLENT read, thanks for sharing these 16 points!

And, I second Niall, "Wouldn't it be great if people just read one post of this nature before they start with social media" ;-)

I've said it before, but what surprises me the most is for people and companies to start on social media because they've heard of it, but, yet, do not have a strategy nor a plan. I see social media platforms as being additional channels of communications; and, all channels should start with a strategy and a plan of actions; knowing the What, Who, When, Where and Why at the minimum.



Written by careerscoach
4191 days ago

Thanks for your comments Frederique. I agree that social media is another and now vital channel of communication. However to use it effectively we must understand how it works.



Written by nialldevitt
4191 days ago

Great list Greg, Wouldn't it be great if people just read one post of this nature before they start with social media.

I'd add building community and genuinely engaging with people as very important, I've seen many Facebook pages with hundreds of thousands on fans and really poor levels of engagement. If a fan/customer asks a question and is completely ignored, what do businesses believe this does to their image/perception?

The reality is that social media can be both a force for good and bad, people sometimes forget that. Thanks for sharing, Niall

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Written by careerscoach
4191 days ago

Thanks Niall. Quite honestly I wish I had read a post of this nature 2 years ago...LOL. Spot on and no better man than you to demonstrate great online interaction. The real value of social media is without doubt being able to effectively engage with our community.



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