So what are the biggest mistakes Companies make using social media? Here is my not so sweet sixteen...
The Not So Sweet 16: Common Mistakes Businesses Make With Social Media
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From http://bloggertone.com 4910 days ago
Made Hot by: ronika on February 15, 2011 5:57 pm
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Comments
4899 days ago
4910 days ago
Susan
4910 days ago
4911 days ago
And, I second Niall, "Wouldn't it be great if people just read one post of this nature before they start with social media" ;-)
I've said it before, but what surprises me the most is for people and companies to start on social media because they've heard of it, but, yet, do not have a strategy nor a plan. I see social media platforms as being additional channels of communications; and, all channels should start with a strategy and a plan of actions; knowing the What, Who, When, Where and Why at the minimum.
4910 days ago
4911 days ago
I'd add building community and genuinely engaging with people as very important, I've seen many Facebook pages with hundreds of thousands on fans and really poor levels of engagement. If a fan/customer asks a question and is completely ignored, what do businesses believe this does to their image/perception?
The reality is that social media can be both a force for good and bad, people sometimes forget that. Thanks for sharing, Niall
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4910 days ago