BizSugar.com › Social Media › The Ultimate Guide to Micro-Influencers [Gifographic]

Businesses are racing against each other to win the trust of consumers. Due to this, any promotional efforts – such as advertisements and sponsorships – are focusing more on authenticity.

This greater focus is exactly why you need to work with micro-influencers. Despite a smaller reach, these influencers are more effective at engaging, and winning the trust of your target audience.