To pay or not to pay: SMBs weigh cost of promoted social media content

Posted by Andrew_Davis under Social Media
From http://contentlead.com 4197 days ago

What's the better option: paid or organic social media marketing?

Small business owners are excited about social media marketing. Websites like Facebook and Twitter connect SMBs with their customers online and give businesses the chance to continue conversations with prospects over time. Of course, many different strategies help businesses achieve their goals, and no clear campaign proves effective for everyone.

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Comments

Written by frankstrong
4197 days ago

I've found a lot of success promoting content, vice a call to action with a hard sell, like demos, or offer registration form. Still, I choke a bit on my perception that it is nearly impossible for a brand to build a community on Facebook without ads, and then brands have to pay again to promote content to that community. They've filtered out the organic displays by design. Sure, people can select "recent" in their stream, but that's not the default setting.

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