​What's the better option: paid or organic social media marketing?

Small business owners are excited about social media marketing. Websites like Facebook and Twitter connect SMBs with their customers online and give businesses the chance to continue conversations with prospects over time. Of course, many different strategies help businesses achieve their goals, and no clear campaign proves effective for everyone.





Comments


Written by frankstrong
3109 days ago

I've found a lot of success promoting content, vice a call to action with a hard sell, like demos, or offer registration form. Still, I choke a bit on my perception that it is nearly impossible for a brand to build a community on Facebook without ads, and then brands have to pay again to promote content to that community. They've filtered out the organic displays by design. Sure, people can select "recent" in their stream, but that's not the default setting.



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Share your small business tips with the community!
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Share your small business tips with the community!