BizSugar.com › Social Media › To Tweet or Not to Tweet? Companies Using Social Media to Engage Customers

Despite the rising trend of companies jumping on board to connect with customers via social media, not all networks created equal. Take Twitter for example: Some use it as an advertisement for their services, not understanding the importance of engaging with their followers, while others harness it as a marketing, branding and customer service tool for connecting with current and potential customers. Only five of the Fortune 500 companies researched showed no Twitter activity whatsoever.