BizSugar.com › Social Media › Two new books tackle business and social media

Two new books are headed to store shelves soon that discuss the role of social media in business.

Twitterville: How Businesses Can Thrive in the New Global Neighborhoods (Portfolio/Penguin Group USA) and Socialnomics (Wiley) outlines how Apple, Comcast, JetBlue and others are using social-media tools like Twitter, Facebook and YouTube to enhance customer support, communicate directly with customers and promote their products and services.