BizSugar.com › Social Media › Using Social Media for Customer Acquisition

Social Media lead generation is a powerful customer acquisition tool when used effectively. Using Social Media to generate sales leads can reduce marketing spend & cost per lead, increase ROI and maximize selling time.

Targeting potential buyers and prospects across Social Media platforms is fast becoming a core lead generation activity but companies frequently waste resources on the wrong social prospects. Companies use Social Media lead generation without giving much thought or planning on how best to optimize it.