When sent a copy of “YouthNation: Building Remarkable Brands in a Youth-Driven Culture” by Matt Britton, to review, I was half expecting just another book on marketing and branding using social media.
As it happens, the book does cover the use of social media as a key branding and marketing tool, but it goes much further than that, and will help the reader to understand the mindset and culture of today’s youth.
Matt Britton (@MattyB) is the owner and CEO of MRY, a successful branding agency with many high profile clients such as Visa, Coca Cola and Puma to name just a few.
Wake Up - It’s the 21st Century, the Era of YouthNationPosted by BizWise under Social Media
From http://smallbiztrends.com 2934 days ago
Made Hot by: deanuk on May 22, 2015 9:31 am
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